<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.5 (http://www.squarespace.com/) on Sun, 01 Aug 2010 02:03:34 GMT--><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rss="http://purl.org/rss/1.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:cc="http://web.resource.org/cc/"><rss:channel rdf:about="http://www.karlbaxter.co.uk/imported-data/"><rss:title>My Old Blog</rss:title><rss:link>http://www.karlbaxter.co.uk/imported-data/</rss:link><rss:description></rss:description><dc:language>en-GB</dc:language><dc:date>2010-08-01T02:03:34Z</dc:date><admin:generatorAgent rdf:resource="http://www.squarespace.com/">Squarespace Site Server v5.11.5 (http://www.squarespace.com/)</admin:generatorAgent><rss:items><rdf:Seq><rdf:li rdf:resource="http://www.karlbaxter.co.uk/imported-data/2008/10/27/old-blog.html"/><rdf:li rdf:resource="http://www.karlbaxter.co.uk/imported-data/2008/5/9/mcs-brochure.html"/><rdf:li rdf:resource="http://www.karlbaxter.co.uk/imported-data/2008/5/1/printhaus-rebrand-visuals.html"/><rdf:li rdf:resource="http://www.karlbaxter.co.uk/imported-data/2008/4/4/hitmen-10th-anniversary-stationery-series.html"/><rdf:li rdf:resource="http://www.karlbaxter.co.uk/imported-data/2008/2/28/more-punkyfish.html"/><rdf:li rdf:resource="http://www.karlbaxter.co.uk/imported-data/2008/1/30/punkyfish-disply-ad-bliss-magazine.html"/><rdf:li rdf:resource="http://www.karlbaxter.co.uk/imported-data/2008/1/11/do-you-remember-the-first-time.html"/></rdf:Seq></rss:items></rss:channel><rss:item rdf:about="http://www.karlbaxter.co.uk/imported-data/2008/10/27/old-blog.html"><rss:title>Old Blog...</rss:title><rss:link>http://www.karlbaxter.co.uk/imported-data/2008/10/27/old-blog.html</rss:link><dc:creator>Karl Baxter</dc:creator><dc:date>2008-10-27T10:32:33Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>This is just an archive of some old blog / blogger stuff. images have been removed as I'm far too lazy to relink everything..</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.karlbaxter.co.uk/imported-data/2008/5/9/mcs-brochure.html"><rss:title>MCS Brochure</rss:title><rss:link>http://www.karlbaxter.co.uk/imported-data/2008/5/9/mcs-brochure.html</rss:link><dc:creator>Karl Baxter</dc:creator><dc:date>2008-05-09T15:13:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.karlbaxter.co.uk/uploaded_images/MCS-Control-Systems-Proof-720338.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://www.karlbaxter.co.uk/uploaded_images/MCS-Control-Systems-Proof-720329.jpg" alt="" border="0" /></a>A bit of corporate work for a change. MCS are a major industrial and have previously used a traditional heavy industry design style. My brief was to take them away from this and produce a new look and feel that let images do much of the talking with text in support, rather than the other way round.</p><p>This is potentially one of a series covering a group of companies and is likely to involve some special finishing / bespoke packaging as a presentation tool. I've introduced plenty of white space, some high quality photography and contemporary typography to lift the design present a contemporary face for the company. The aim was to lift them without alienating core audience so the design has been executed with plenty of restraint.</p><p>Covers feature matt laminate, reticulated spot finishing and some UV. Printed on FSC approved Era Silk.</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.karlbaxter.co.uk/imported-data/2008/5/1/printhaus-rebrand-visuals.html"><rss:title>Printhaus Rebrand Visuals</rss:title><rss:link>http://www.karlbaxter.co.uk/imported-data/2008/5/1/printhaus-rebrand-visuals.html</rss:link><dc:creator>Karl Baxter</dc:creator><dc:date>2008-05-01T15:35:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>So i recently pitched for a rebrand of a medium / large B1 print operation, this is the end reult of my labour. They're environmentally friendly and wanted a visual approach to marketing collateral. I'm very happy with the overall result, which will rely on Flash routines and some clever copy work &amp; typography for a bit of extra oompf.</p>
<p>I also came across <a href="http://www.mikeindustries.com/blog/sifr/">this</a> yesterday, which is extremely useful  to the type led designer..</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.karlbaxter.co.uk/imported-data/2008/4/4/hitmen-10th-anniversary-stationery-series.html"><rss:title>HITMEN: 10th anniversary stationery series</rss:title><rss:link>http://www.karlbaxter.co.uk/imported-data/2008/4/4/hitmen-10th-anniversary-stationery-series.html</rss:link><dc:creator>Karl Baxter</dc:creator><dc:date>2008-04-04T13:21:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p><a href="http://www.karlbaxter.co.uk/uploaded_images/hitmen2-786345.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><br /></a></p>
<p>So somehow, we've managed to make it through our first decade. By way of celebration, I decided to do something quite self indulgent.. A collectors series of movie poster style letter heads and business cards, which will be individually numbered and limited to 100 each.</p>
<p>The theme is thriller / horror and takes a grungy, macabre slant on the genre. All of the images have been made up of photoshop composites and use the same background for continuity, the first 3 in the series can be viewed large by click the corresponding images.</p>
<p>The print will be a combination of litho and continuous digital, we expect to complete the series (run out of stock) in side of 3 months .</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.karlbaxter.co.uk/imported-data/2008/2/28/more-punkyfish.html"><rss:title>More Punkyfish</rss:title><rss:link>http://www.karlbaxter.co.uk/imported-data/2008/2/28/more-punkyfish.html</rss:link><dc:creator>Karl Baxter</dc:creator><dc:date>2008-02-28T10:04:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p><a href="http://www.karlbaxter.co.uk/uploaded_images/warehouse-739501.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><br /></a></p>
<p>Following on from the advertising campaign I've just designed for the new season clothing, we were commissioned to produce some branding collateral to highligh the new range.</p>
<p>the model shots were white walled and cut out &amp; placed on urban backgrounds in keeping with the usual punkyfish attitude.</p>
<p><br /><span class="thumbnail-image-block ssNonEditable"><span><a href="javascript:showFullImage('/display/ShowImage?imageUrl=%2Fstorage%2Fwarehouse-739501.jpg%3F__SQUARESPACE_CACHEVERSION%3D1228384117199',797,1200);"><img style="width: 300px;" src="http://www.karlbaxter.co.uk/storage/thumbnails/2761027-2218044-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1228384117199" alt="" /></a></span></span></p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.karlbaxter.co.uk/imported-data/2008/1/30/punkyfish-disply-ad-bliss-magazine.html"><rss:title>Punkyfish Disply Ad - Bliss Magazine</rss:title><rss:link>http://www.karlbaxter.co.uk/imported-data/2008/1/30/punkyfish-disply-ad-bliss-magazine.html</rss:link><dc:creator>Karl Baxter</dc:creator><dc:date>2008-01-30T13:19:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>&nbsp;</p>
<div style="text-align: left;"><br />This ad represents a change of style for Punkyfish. Previous campaigns have been targeted soley towards brand recognition. Here, I've aimed to produce an ad that maintains the attitude of previous campaigns, but is more sales led and results driven in its approach.<br /></div>
<p><br />The use of coupon based call to action enables us to track the success of the campaign and provides a wide array of data to shape future activity.</p>
<p>&nbsp;</p>
<p>The design was produced in photoshop, using a variety of stock photography and custom elements to produce a "built environment" for the blue screen shot model.</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.karlbaxter.co.uk/imported-data/2008/1/11/do-you-remember-the-first-time.html"><rss:title>Do You Remember The First Time?</rss:title><rss:link>http://www.karlbaxter.co.uk/imported-data/2008/1/11/do-you-remember-the-first-time.html</rss:link><dc:creator>Karl Baxter</dc:creator><dc:date>2008-01-11T16:03:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.karlbaxter.co.uk/uploaded_images/intropanel-724810.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 146px; height: 206px;" src="http://www.karlbaxter.co.uk/uploaded_images/intropanel-724803.jpg" alt="" border="0" /></a><span style="font-size:100%;">This retrospective exhibition curated by Rob Hewitt and Simon Redgrave draws from reactions to over forty years of work at the <a href="http://www.macarts.co.uk/">mac</a>. They invite visitors to share  “first times” with them and explore other memories from mac audiences, artists and staff, past and present.</p><p>I was responsible for the identity, a number of graphics panels  and a few other bits and bobs for it.</p><p>The ident pays lip service to original artworks and graphic designs used by the mac in the 50s and 60s. The aged backgrounds, typewriter fonts and typography are all "of a time" with rigid type rules that only allow for "tricks" that can be executed on a mechanical typewriter.</p><p>The exhibition launches tomorrow and runs until April.</span></p>]]></content:encoded></rss:item></rdf:RDF>