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Friday
May092008

MCS Brochure

A bit of corporate work for a change. MCS are a major industrial and have previously used a traditional heavy industry design style. My brief was to take them away from this and produce a new look and feel that let images do much of the talking with text in support, rather than the other way round.

This is potentially one of a series covering a group of companies and is likely to involve some special finishing / bespoke packaging as a presentation tool. I've introduced plenty of white space, some high quality photography and contemporary typography to lift the design present a contemporary face for the company. The aim was to lift them without alienating core audience so the design has been executed with plenty of restraint.

Covers feature matt laminate, reticulated spot finishing and some UV. Printed on FSC approved Era Silk.

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